FOUNDER & VISIONARY
Bryte Lyfe is the brainchild of Wes Melcher, who has spent almost 30 years in the travel and direct sales industry. His unique skillset of owning a traditional travel company followed by co-founding a company that became the largest Travel Club in the world that did over 4 billion in revenue means that nobody has a better track record or as much experience that could take Bryte Lyfe to billions.
He has coached and trained millions of people all over the world during his illustrious sales career. He has been able to lean on the relationships and connections he has formed over his time in the industry to bring in the best corporate leadership and vendor partnerships that are necessary to create such a unique and proprietary offering, like what Bryte Lyfe has already created in such a short amount of time.
Wes oversees the incredible corporate team that he has assembled and works directly with the members and influencers that are part of the Bryte Lyfe ecosystem. His goal is to help millions of people around the World cross everything off their “Bucket Lysts” and make all their dreams come true.
30+
Years Experience
$4B+
Revenue Generated
1M+
People Trained
LEADERSHIP TEAM
A carefully curated team of industry leaders dedicated to delivering unparalleled experiences.
Director Of Member Experience
Eva Nightingale brings over twenty-five years of successful, broad-based Sales and Marketing executive experience from industry-leading companies such as Arnold Palmer Golf Management, ClubCorp Inc., Mirage Resorts, Le Meridien, Marriot International, and Brinker International. Her extensive background provides a solid track record in private club and restaurant openings, company launches, sales and marketing, retention strategies, management, and contract negotiation. As the Member Experience Director for Bryte Lyfe, Eva is a driving force focused on enhancing the member experience, retention efforts, and programming. She achieves this by adding value through strategic partnerships and new benefits and serves as the vital link between the field and corporate while leading Bryte Lyfe's concierge services. Originally from New Mexico, Eva now lives in Dallas, Texas, and is the proud mother of her thirteen-year-old daughter, Amelia, who is an artist and helps her mom in business, in addition to being her new travel buddy since Eva joined Bryte Lyfe.
Director Of Physical Wellness
Corey Sanders is the Director of Physical Wellness for Bryte Lyfe. He has been a 15+ year fitness professional, former pro athlete, and founder of Corey’s Tribe Fitness. His experience spans personal training, group fitness, online and in-person community coaching, wellness curriculum development for global resorts, and brand partnerships with companies such as Barry’s Bootcamp, Orangetheory Fitness, CycleBar, iFit, Gatorade, Gillete, Walmart, and Gainful Nutrition. Corey leads fitness strategy, wellness education, and community-focused health initiatives for the entire Bryte Lyfe community. Corey has provided live coaching, video tutorials and organized “Wellness Challenges” and “Wellness Activities” since the launch of Bryte Lyfe in 2024. Above all, Corey is a husband and father who is passionate about building a strong, healthy, faith-filled home with his family.